ICTA Seminar Series - Barcelona
THE 17th ANNUAL ICTA SEMINAR SERIES
Saturday - Sunday June 14th - 15th, 2014
Düsseldorf, June 27th, 2014
With 130 attendees from over 20 countries the 19th ICTA Seminar Series Europe that took place at Cinesa Diagonal Mar cinema in Barcelona on June 14/15 was the most successful seminar edition ever since its first launch nearly two decades ago.
Thomas Rüttgers, International Vice President of the ICTA and host of the last two editions of this event, stated: “ICTA has experienced an extraordinary development in Europe over the last two years. Our member base has nearly doubled and we are proud that we could now create a truly European network to exchange ideas and discuss recent developments in our industry. What’s more, we would like to thank our friends at UNIC and EDCF who again contributed to our program and supported our activities.”
Having been welcomed by the ICTA president Joe DeMeo, the Saturday afternoon session opened with a panel discussing open standards for immersive sound which was moderated by Julian Pinn, an industry expert with over 20 years of experience in the global motion picture industry and owner and managing director of Julian Pinn Ltd, which provides technical and strategic consultancy services. His speakers were Jan Petersen (Nordisk Film), Brian Claypool (Barco), Dean Bullock (Dolby) and Gérard Loupias (dts).
The second part of the afternoon looked at the future of the cinema as a special event venue. Alan Roe (Jack Roe USA Inc.) started with an overview of what modern IT cinema infrastructure requires to work effectively. In the following, moderator Till Cussmann and his panelists John Sullivan (The Light Cinemas), Nicolas Hamon (Kinepolis) and Marc Aarts (Barco) gave an insight into the status quo of cinema exhibition from a technical and box office point of view and an outlook on what possibilities modern cinema technology offers for cinemas to remain one step ahead of home entertainment.
On Saturday evening, the ICTA invited the seminar attendees to a cocktail and dinner reception at Mirabé restaurant in the hills of avenida Tibidabo with a spectacular view of the city of Barcelona. On behalf of the ICTA board, Thomas Rüttgers presented this year’s industry award to Kim Pedersen for his outstanding achievements in the cinema industry. Kim is an industry veteran with a long track record in the cinema exhibition industry. He became Denmark’s youngest cinema owner when he took over a worn down cinema in Aarhus, the second largest city in Denmark at the age of 20 and opened the first THX-certified multiplex in the country in 1996. In 2000 he sold his company to Nordisk Film Biographer. Today, he is still very active in the industry and is, amongst others, Chairman of the Danish Cinema Exhibitors’ Association and Vice-President of UNIC.
The Sunday seminar session was opened by Jan Runge, CEO of UNIC and followed by a presentation on the topic “Why films are too loud at “7” by John F. Allen (High Performance stereo). John outlined the fact that, although faders are set at “7” when films are recorded and when cinema sound systems are calibrates and the sound levels should match, properly recorded films could consistently play as much as 3 to 7 dB too loud in theatres and explained the problems and proven solutions for this discrepancy.
The next panel session was hosted by the EDCF, Peter Wilson. In the first part of the panel Peter looked into projection standards for 2D and 3D presentation and presented some ideas why absolute brightness and contrast ratio were equally important. In the second part of his presentation, Peter was joined by Anne van Es (Eye Institute) and Holger Krahn (Mikrom) who gave an insight into the current developments and challenges involved in film archiving.
The next panel presentation on alternative content was moderated by Oliver Pasch, from Sony Europe Ltd. Oliver is a globally known and widely recognized expert, especially in the field of projection technology and was joined by the panelists Ioan Allen (Dolby), Tammo Buhren (zweiB) and Chris Mullins (Sony). They outlined the status quo but also trend and tendencies on how to embrace alternative content in a cinema environment. From a practical point of view, Chris presented a brief case study of the recent National Theatre production of “The Warhorse”.
The pros and cons of new laser or NSH light sources versus current projection technologies using Xenon bulbs as a light source and what cinema operators can expect in the future were outlined by Tom Hardenburger (Philips) and Andrew Gaweda (Barco) in a panel session moderated by Jens Kayser (NEC).
The Sunday afternoon session was closed by a panel on cinema distribution hosted by Jim Slater, editor-in-chief of Cinema Technology magazine. He and his panelists Paul and Cathy Huis in’t Veld (Gofilex), Simon Tandy (Lansat), Fabrice Testa (DSAT Cinema), Keith Schimmenti (CRU) and Rich Phillips (Arts Alliance Media) outlined the pros and cons of the various distribution methods from hard disk drives, via satellite to terrestrial distribution solutions.
About European Cinema Consulting:
European Cinema Consulting (ECCO) based in Duesseldorf, Germany builds the bridge between manufacturers, integrators and exhibitors. As European representative of the ICTA their goal is to strengthen the European network of the cinema industry.